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JetBlue
Digital campaign for JetBlue’s loyalty program–Celebrating JetBlue’s 24th Birthday.
I led the creative direction for two distinctive concepts.
One features playful illustrations, capturing JetBlue’s vibrant sprit, while the other uses lifestyle imagery, capture authentic, everyday moments.
Graphic Elements
Developed graphic assets from the idea and sketch, ensuring alignment with JetBlue’s branding.
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