Brand identity for the launch of Wavvvve, a cafe and lounge located on Jeju Island, South Korea.

The space blends sleek, modern design with the natural, authentic vibe of Jeju Island. To capture this, I scribble the name of the logo “Wavvvve” then rotated and extended it into a fluid, organic shape that represents both nature and modernity.

The color palette draws inspiration from the ocean surrounding Jeju, reinforcing the connection to the island’s natural beauty.