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My goals are to provide an App that fully utilize the capabilities of
mobile devices for the Build-A-Bear and give a shopping experience
as if you are shopping the stuffed animal at a Workshop.
GOAL
PROBLEM
Build-A-Bear Workshop runs 400 brick-and-mortal locations globally and provides online shopping. However, the online shopping is too simple as it does not offer any fascinating experience one can get from a retail store.
Build-A-Bear workshop is a global company that offers an interactive make-your-own stuffed animal experience. Customers can create their own personalized stuffed animals through bear-making steps such as choose me, stuff me, fluff me and dress me.
ABOUT BUILD-A-BEAR
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